Doggo Eats Coach
vs Balance IT Recipe
We built Doggo Eats to help dog owners make better food decisions without a sales pitch attached. Balance IT does something similar on the surface — both of us use AAFCO nutritional guidelines to help you build home-cooked meals tailored to your dog.
But there is one fundamental difference in how each of us makes money, and it changes everything about whose interests the advice actually serves.
Feature comparison
A recipe vs a coach
Balance IT gives you a recipe. You follow it, you buy their supplement, and the transaction is complete. That is the full extent of the relationship.
Our AI Coach is something different. It is there when you are standing in the pet food aisle wondering if this new brand is actually better than what you have been buying. It is there when your dog gets older and their nutritional needs shift. It is there when you see an unfamiliar ingredient on a label and want to know if it is safe before you bring it home.
You can ask it anything — in plain language — and get an answer built around your specific dog, not a generic one. That is not how Balance IT works, and it is not what they are trying to be. They built a recipe tool. We are building a nutrition coach that stays with you.
Your dog sees a vet twice a year. We want to help you make better decisions on the other 363 days.
The conflict of interest problem
Balance IT is a supplement company. Their recipes are formulated with a nutritional gap that their own branded supplements fill. That gap is intentional — it is how the business works.
That does not make their recipes wrong. Their use of AAFCO guidelines is real. But when a company profits from the supplements their recipes require, there is a structural incentive to keep recommending those supplements — even when a different approach might serve your dog just as well.
We have no supplements to sell. No affiliated brands. No sponsored placements. When our AI coach tells you what to put in your dog's bowl, the only variable is what is actually right for your dog.
Where we agree
AAFCO nutritional guidelines
Both of us use the Association of American Feed Control Officials standards — the same framework used to evaluate commercial dog food. These are the right guidelines to use, and we are glad to see them used widely.
Recipes tailored to your dog
Generic recipes do not account for breed, age, weight, or health conditions. A recipe for a 12-year-old Basset Hound should look very different from one for a 2-year-old Labrador. We both build around your dog's actual profile.
Try Doggo Eats
Free on iOS. No supplements to buy. No upsells. Just honest AI coaching built around your dog.
Download on the App Store